EXPRESSIVE PERCENTAGES

EXPRESSIVE PERCENTAGES

+Ophélie Herranz

+Paul Galindo


Digital media record reality in a binary that reduces diversity to unambiguous successive fragments.

There is only a value and its absence.

Any ambiguity is effectively discarded.

Differences on comparative perceptions are replaced by differences on absolute percentages.

The same color will look darker on a white background rather than on a black one.

Our objective perception changes to achieve an adapted understanding of the environment.

Blurred areas appear on a focused field.

A percentage value is not altered by adjacent levels.

It is a focused unit on a blurred field.

A field made of independent fragments where relations become the true reality.